Marcelo Silva Email & Phone Number
Chief Digital Officer (CDO) @ Weplace
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Marcelo Silva Location
- State of São Paulo, Brazil
Marcelo Silva Work
- 2025 -now Chief Digital Officer (CDO) @
- 2022 -2025 Global Head of Digital | Innovation, Social, Branding, CRM, eCommerce,Content,CRO,Strategy na Friboi @
- 2020 -2025 Head Of Digital Innovation, Transformation, Strategy, E-commerce @
- 2015 -2020 Head of E-commerce and Digital Marketing @
- 2014 -2015 Marketing Manager @
- 2013 -2014 Sales Strategy @
- 2012 -2013 Trade Marketing Manager - BoP (Base da Pirâmide) @
- 2011 -2012 Trade Marketing Specialist - BoP (Base da Pirâmide) @
- 2007 -2010 Analista de marketing - Unidade de Regionalização e BoP (Base da Pirâmide) @
- 2006 -2006 Gerente Comercial @ Lojas Americanas SA
- 2002 -2005 Diretor de Arte @ Agências de publicidade
Marcelo Silva Education
- MBA USP/Esalq
Master of Business Administration - MBA (Administração e Negócios)
2024-2025 - Massachusetts Institute of Technology
Entrepreneurship 101 (15.390.1x) (Empreendedorismo)
2015-2015 - Massachusetts Institute of Technology
Analytics Edge (15.071x) (Estatística Aplicada a Negócios)
2015-2015 - Massachusetts Institute of Technology
Entrepreneurship 102 (15.390.2x) (Empreendedorismo)
2015-2015 - Universidade Presbiteriana Mackenzie
Bacharel (Marketing)
2000-2003 - Colégio Salesiano 1990-1999
- Universidade Paulista
Bacharel (Adminstração de empresas)
2006
Marcelo Silva Skills
- Estratégias de marketing
- Planejamento de mercado
- Marketing comercial
- Gestão de marketing
- Planejamento empresarial
- Trade Marketing
- Shopper Marketing
- Análises de mercado
- Bens de grande consumo
- SAP
- Nielsen
- FMCG
- Marketing Management
- Customer Insight
- Market Research
- Market Analysis
- Brand Management
- Marketing Strategy
- Competitive Analysis
- MS Project
- Consumer Products
- Photoshop
- Illustrator
- InDesign
- Strategic Planning
- Sales Management
- Strategic Sales
- Direct Sales
- Emerging Markets
- Start-ups
- Marketing
- Gestão
- Estratégia empresarial
- Desenvolvimento de produtos
- Estratégia
- Comunicações de marketing
- Análise de dados
- Marketing digital
- Estratégia digital
- Planejamento estratégico
- Desenvolvimento de marcas
- Valor de marca
- Google AdWords
- Marketing integrado
- Gestão de vendas
- Estatísticas sobre clientes
- Marketing de compradores
- Business Planning
- Management
- Business Strategy
- Communication
- Planejamento
- Start Ups
- Microsoft Word
- Engenharia
Marcelo Silva Summary
- Marcelo Silva, based in State of São Paulo, Brazil, is currently a Chief Digital Officer (CDO) at Weplace. Marcelo Silva brings experience from previous roles at JBS and Swift. Marcelo Silva holds a 2024 - 2025 Master of Business Administration - MBA in Administração e Negócios @ MBA USP/Esalq. With a robust skill set that includes Estratégias de marketing, Planejamento de mercado, Marketing comercial, Gestão de marketing, Planejamento empresarial and more. Marcelo Silva has 3 emails and 2 mobile phone numbers on RocketReach.
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Top Weplace Employees
Marcelo Silva
Chief Digital Officer (CDO)
State of São Paulo, Brazil
Herick Santos
Partner - Human Capital Strategy - Retail, Consumer Goods, Digital and Services
State of São Paulo, Brazil
Bruno Scacalossi
Partner - Executive Search and Leadership Services
São Paulo, SP, BR
Manuella Valverde
Associate Senior Weplace
Rio de Janeiro, Brazil
Mariana Perez
Associate
State of São Paulo, Brazil
Daniela Schiano
Diretora
São Paulo, SP, BR
Fernando Lohmann
Sócio e Consultor Senior
State of São Paulo, Brazil
Denise Ramos
Head of Projects
State of São Paulo, Brazil
Valeria Carinhato
Sócia and Co-Fundadora
State of São Paulo, Brazil
Tathiana Callegari
Associate Director | Education, Energy, Industry, Infrastructure and IT
State of São Paulo, Brazil
Aline Zimermann
Founding Partner
State of São Paulo, Brazil
Adrienne Faria
Financial and Administrative Director
State of São Paulo, Brazil
Ana Ranieri
Administrative and financial analyst
State of São Paulo, Brazil
Eduarda Ferreira
Executive Search Researcher | Saúde, Consumo, Varejo, Agronegócio and Serviços Financeiros
State of São Paulo, Brazil
Stéfani Ravagnani
Associate Director
State of São Paulo, Brazil
Eduardo Barbieri
Partner
State of São Paulo, Brazil
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