Marcelo Rivero Email & Phone Number
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Marcelo Rivero Location
- Adolfo López Mateos, B.C.S., MX
Marcelo Rivero Work
- 2020 -now CEO @
- 2019 -2020 Head of Media and Digital @
- 2013 -2018 Director, Media Channels Mexico and Caribbean @
- 2011 -2013 Director, Marketing Mexico and USA @
- 2011 -2011 Director, Latin America Trade Marketing Strategy @
- 2007 -2011 Director, Marketing and Communications @
- 2006 -2007 Sr. Brand Group Manager @
- 2004 -2006 Marketing Manager @
- 2001 -2004 Sr. Brand Manager @
- 2000 -2001 Business Unit Manager @
Marcelo Rivero Education
- Thunderbird School of Global Management
MIM (Global Marketing)
1998-1999 - Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
MBA (Management)
1996-1997 - Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
B.A. International Business
1991-1995 - Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Senior High School
1988-1991 - Ridley College
Junior High School
1987-1988 - Baden Powell
Junior High School
1976-1987
Marcelo Rivero Skills
- Marketing Strategy
- Promotions
- Digital Marketing
- Product Marketing
- Advertising
- Media Planning
- Public Relations
- Global Marketing
- Product Development
- Trade Marketing
- Strategic Planning
- Market Research
- International Marketing
- Consumer Insights
- Marketing Management
- Brand Development
- Cross-functional Team Leadership
- Team Leadership
- Competitive Analysis
- Integrated Marketing
- Online Marketing
- Forecasting
- Marketing Communications
- Market Planning
- Negotiation
- Merchandising
- Spanish
- Social Media
- Budget Management
- Event Management
- P&L Management
- Teamwork
- Market Analysis
- Budgeting
- Product Management
- Product Launch
- Strategy Development
- FMCG
- Customer Insight
- Brand Management
- Marketing Research
- Strategy
- Consumer Products
- Segmentation
- Key Account Management
- Shopper Marketing
- Direct Marketing
- Strategic Thinking
- Brand Architecture
- Brand Equity
- Cross Functional Team Leadership
- Project Management
- Microsoft Office
- Business Analysis
- Business Development
Marcelo Rivero Summary
- Marcelo Rivero, based in Adolfo López Mateos, B.C.S., MX, is currently a CEO at ESPIRITUS ENOLOGICOS SA DE CV. Marcelo Rivero brings experience from previous roles at Danone, Unilever, Vitromex and SONY Latin America. Marcelo Rivero holds a 1998 - 1999 MIM in Global Marketing @ Thunderbird School of Global Management. With a robust skill set that includes Marketing Strategy, Promotions, Digital Marketing, Product Marketing, Advertising and more. Marcelo Rivero has 2 emails and 6 mobile phone numbers on RocketReach.
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