Marcelo Lauras Email & Phone Number
Vice President Marketing
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Marcelo Lauras Location
- Racine, WI, US
Marcelo Lauras Work
- Vice President Marketing @ Kent Pet Group, Inc. (April 2021 - Present)
- President - Founder @ From2 Consulting (July 2016 - Present)
- Head of Global Marketing Brand Management - Innovation - Home Cleaning @ (July 2015 - July 2016)
- Sr. Director Marketing Brand Management - International Markets - Pest Control @ (July 2014 - June 2015)
- Sr. Director Marketing Brand Managent - Developing Markets - Pest Control @ (December 2010 - June 2014)
- Marketing Director - Developing Markets - Air Care (Glade) @ (July 2006 - December 2010)
- Regional Category Director , Latin America- Air Care (Glade, Lysofom, Oust) @ (November 2004 - July 2006)
- Regional Marketing Manager, Center of Innovation, Insecticides Category @ (December 2001 - July 2004)
- Brand Manager Southern Cluster (Raid, Off, Glade, Shout, Pledge, Grand Prix) @ (June 1998 - November 2001)
- Sales Manager Wholesalers and Supermarkets @ (July 1996 - June 1998)
- Key Account Supermarkets and Wholesalers and Distributors @ (October 1993 - June 1996)
- Holding Presidency Auditor @ (September 1990 - March 1993)
- Account Analyst @ (September 1991 - December 1991)
Marcelo Lauras Education
- Center for Creative Leadership
Organizational Leadership
2011-2011 - IAE Business School
MBA (General Management)
1997-1998 - Universidad de Palermo
Postgraduate (Strategic Marketing)
1995-1995 - Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Public Accountant (Public Accountant & Business Management)
1986-1992 - Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Bachelor's degree (Business Administration)
1986-1992
Marcelo Lauras Skills
- Brand Management
- Marketing Strategy
- Cross-functional Team Leadership
- Strategy
- Competitive Analysis
- Product Development
- Digital Marketing
- Integrated Marketing
- Leadership
- Management
- Marketing
- Consumer Products
- New Business Development
- Marketing Research
- Advertising
- FMCG
- Customer Insight
- Pricing
- Pricing Strategy
- Latin America
- Marketing Management
- Market Research
- Fast-Moving Consumer Goods (FMCG)
- Business Strategy
- P&L Management
- Team Leadership
- Product Innovation
- Social Media Marketing
- Strategic Planning
- Business Planning
- Segmentation
- International Marketing
- Business Development
- Market Analysis
- Negotiation
- Brand Architecture
- Brand Equity
- Sales
- Brand Development
- Consumer Behavior
- E-commerce
- Retail
- Microsoft PowerPoint
- Agile Methodologies
- Strategic Marketing Management
- Cross Functional Team Leadership
- Budgeting
- Cross Functional Team
- Forecasting
- E Commerce
- Market Planning
- Video Bandwidth Reduction
- Trade Marketing
- Sales Management
- Fast Moving Consumer Goods Fmcg
- Product Marketing
- Microsoft Word
- Project Management
- Mobile Advertising Platform
- Image Bandwidth Reduction
- Shopper Marketing
- Fast Moving Consumer Goods
Marcelo Lauras Summary
- Marcelo Lauras, based in Racine, WI, US, is currently a Vice President Marketing at Kent Pet Group, Inc.. Marcelo Lauras brings experience from previous roles at From2 Consulting and S.C. Johnson & Son, Inc. Racine WI. USA. Marcelo Lauras holds a 2011 - 2011 Organizational Leadership @ Center for Creative Leadership. With a robust skill set that includes Brand Management, Marketing Strategy, Cross-functional Team Leadership, Strategy, Competitive Analysis and more. Marcelo Lauras has 2 emails and 1 mobile phone numbers on RocketReach.
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