Marcelo Guimaraes Email & Phone Number
Managing Director @ WSI - Digital Solutions
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Marcelo Guimaraes Location
- Greensboro, NC, US
Marcelo Guimaraes Work
- Managing Director @ (November 2024 - Present)
- Co-founder and Consultant @ (June 2023 - Present)
- Partner @ (June 2024 - Present)
- VP Marketing Planning @ (August 2021 - December 2022)
- VP Strategy and Business Development @ (January 2020 - July 2021)
- President and General Manager @ (October 2016 - December 2019)
- Area Marketing and Sales Director (Malaysia and Singapore) @ (January 2013 - September 2016)
- Group Head of Strategy Development @ (March 2012 - December 2012)
- Marketing Sustainability and Innovation Strategy Manager @ (July 2010 - March 2012)
- Head of Brands @ (April 2008 - July 2010)
- Brand Segment Manager @ (January 2007 - March 2008)
- Marketing Intelligence and Development Manager @ (July 2005 - December 2006)
- Area Marketing Intelligence Manager @ (May 2004 - June 2005)
- Marketing Planning Manager @ (October 2002 - April 2004)
- Category Manager - Trade @ (May 1999 - September 1999)
- Area Sales Manager @ (July 1998 - April 1999)
- Trade Research Coordinator @ (February 1996 - June 1998)
- Finance Trainee @ (February 1995 - January 1996)
Marcelo Guimaraes Education
- MIT Sloan School of Management
Certificate
2023-2024 - London Business School
Senior Development Programme
2015-2016 - IMD
General Management Transition Programme
2014-2014 - IMD
Leading a Global Business
2008-2008 - IMD
Strategic Marketing Programme
2006-2006 - Federal University of Rio de Janeiro
Post Grad
2002-2003 - Alliance Manchester Business School
MBA
1999-2001 - Chevening Awards
Master of Business Administration - MBA
1999-2001 - Pontifícia Universidade Católica do Rio de Janeiro
BSc
1991-1994 - AFS Intercultural Programs USA
Exchange Student
1989-1990
Marcelo Guimaraes Skills
- Artificial Intelligence (AI)
- Marketing Strategy
- Business Strategy
- Marketing Management
- Strategy
- Business Planning
- Strategic Planning
- Market Planning
- Management
- Trade Marketing
- International Business
- Negotiation
- Pricing
- Competitive Analysis
- Team Leadership
- Engagement
- Spanish
- Marketing
- Brand Management
- Market Research
- Shopper Marketing
- Marketing Research
- Segmentation
- Pricing Strategy
- FMCG
- Brand Equity
- Leadership
- International Marketing
- Strategic Thinking
- Market Analysis
- Sales Operations
- Consumer Behaviour
- Sales
- Key Account Management
- Brand Architecture
- Competitive Intelligence
- Product Marketing
- Digital Marketing
- Forecasting
- P&L Management
- Brand Development
- Cross-functional Team Leadership
- Account Management
- Consumer Insight
- Global Marketing
- Marketing Communications
- HORECA
- Integrated Marketing
- Key Account Development
- Marketing Intelligence
- Tobacco
- Accounting
- Analytical Skills
- Branding
- Branding & Identity
- Business
- Business Analysis
- Digital Strategy
- Financial Analysis
- Fractional CMO
- Microsoft Office
- Cross Functional Team Leadership
- Kampanie Social Media
- Strategia Digitalowa
- Omnichannel
- Eventy and Dooh
- Performance and Analityka
- Software Development
- Nowe Media
Marcelo Guimaraes Summary
- Marcelo Guimaraes, based in Greensboro, NC, US, is currently a Managing Director at WSI World. Marcelo Guimaraes brings experience from previous roles at Lagoa Marketing Strategy & Services, 🌱 Edulis Superfoods and Reynolds American Inc.. Marcelo Guimaraes holds a 2023 - 2024 Certificate @ MIT Sloan School of Management. With a robust skill set that includes Artificial Intelligence (AI), Marketing Strategy, Business Strategy, Marketing Management, Strategy and more. Marcelo Guimaraes has 3 emails and 4 mobile phone numbers on RocketReach.
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