2022 -2025 Global Director Brand Strategy and Commercial Performance @
2021 -2022 Director, Brand Marketing and Innovation @
2018 -2021 Sr. Corporate Brand Manager, OSB and EWP @
2017 -2018 Brand Director @
2013 -2017 Senior Brand Manager @
2010 -2013 Sr. Shopper Marketing Manager @
2007 -2010 Shopper Marketing Manager @
2000 -2007 Brand Manager and Shopper Marketing @
Marcelle Lacy Education
Webster University
MBA (Marketing)
Marcelle Lacy Skills
Merchandising
B2B Marketing Strategy
Hospitality Industry
Sales
Brand Awareness
Consumer Behavior
Client Relations
Product Strategy
Strategic Thinking
Customer Segmentation Strategy
Thought Leadership
Social Media Marketing
Marketing
Marketing Analytics
Customer Experience
Brand Strategy
Brand Marketing
Analytic Problem Solving
FMCG
AC Nielsen
Marketing Research
Cross-functional Team Leadership
IRI
Brand Architecture
Marketing Management
Brand Equity
Categorization
Strategy
P&L Management
CRM
Retail
Customer Marketing
Segmentation
Market Planning
Product Management
Shopper Marketing
Consumer Products
Customer Insight
Brand Management
Marketing Strategy
Competitive Analysis
Marcelle Lacy Summary
Marcelle Lacy, based in Delray Beach, FL, US, is currently a VP Shopper Marketing at CELSIUS. Marcelle Lacy brings experience from previous roles at IHG Hotels & Resorts, Community Coffee, Louisiana-Pacific Corporation and The Coca-Cola Company. With a robust skill set that includes Merchandising, B2B Marketing Strategy, Hospitality Industry, Sales, Brand Awareness and more. Marcelle Lacy has 3 emails and 2 mobile phone numbers on RocketReach.
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