Marathon Information

Marathon Data measures the revenue impact of Brand-building. Most marketing dashboards are built to measure demand capture. They show what happened after someone was already close to buying. They are much worse at showing which Brand investments are creating future demand, baseline revenue, and incremental growth. Marathon Data connects paid, organic, search, social, and revenue data to quantify Brand Value: the future incremental revenue created by Brand activity. The platform helps consumer brands answer questions like: Is Brand working? What is it worth? Which campaigns, creatives, channels, and organic signals are creating future revenue? Where should we scale spend? What can we defend to finance? Marathon Data is built for founders, CMOs, growth leaders, and CFOs who need Brand measurement tied to actual business outcomes, not awareness proxies or platform-reported ROAS alone. The result: no more guessing if Brand is working.