Manzella Marketing Information

Established in 1987 as MarketSource Direct, we began as a direct response marketing agency. Leaving life on the “client side” with a major international financial corporation, company president, Jim Manzella, channeled his 23 years of direct marketing experience into building a business that provided strategic marketing expertise and cost-effective direct response programs to an initial client base of financial services companies and health care organizations. Over the years, the company has grown in size from just two employees to 15 full- and part-time marketing professionals. And we’ve broadened our expertise to encompass a full range of integrated media and marketing services for a growing roster of satisfied clients. But we’ve remained true to those direct response roots and our focus on generating cost-effective results and increased revenue for every client – every time. After all, generating a response that provides revenue opportunities is the purpose of all marketing and advertising.