The admiration and pursuit of beauty never change. We see beauty everywhere, in everything and in every person, and we envisage to make life beautiful and meaningful.
❤️️Making Life Beautiful❤️️
The legend that has inaugurated a paradigm in Hong Kong retail industry sprouted when our founders, Dr Simon and Eleanor Kwok, began their cosmetics retail business in a space of 40 sq. ft. in the basement of a shopping mall back in 1978. The humble beginning did not deter their unremitted quest for success. The beauty journey has moved on, rewarded by the wide recognition and support from the customers. It attained another milestone when the Company was listed on The Stock Exchange of Hong Kong in June 1997.
Since its inception, Sa Sa has been perpetually introducing a wide array of worldwide choices of latest trends sought-after. The diversified portfolio extends to more than 9,000 products from over 600 international brands of skincare, fragrance, make-up, hair care and body care products, health & fitness products as well as beauty gadgets. Being No. 1 beauty specialist retailer in our home town, Sa Sa has successfully established itself a top-of-the-mind cosmetic retail brand, both in Hong Kong and across Asia.
Our Vision
Embracing and breathing our Making Life Beautiful vision, we have been unwaveringly living up to the legend that inspires enthusiasm in each of us. We take the pulse on what people want, redefine beauty in our Cosmetics Retail and Brand Management businesses, and orchestrate exquisite and personalised shopping experience for our customers.
We pride our success. We honour team-first and open conversation, inspiriting beauty of life in our talents, customers, shareholders, community, and environment.
Every person is born with talent. Our colleagues are earnest to unleash their gifted capabilities and uncover their potential in full. And we are always with them, backing our people who tirelessly uplift their glamorous skills and flair.
Watsons Hong Kong is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 17,000 stores under 12 retail brands in 31 markets, with over 130,000 employees worldwide.
In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
Watsons operates around 180 stores in Hong Kong and Macau, of which around 60 stores have in-store pharmacies. Watsons has a professional team that includes pharmacist, dietician, Chinese medicine practitioner, health advisor, beauty artist, advisor - mother’s care and nurse. They are devoted to serving customers.
Watsons is named as the No.1 Personal Care and Beauty retailer in Asia*, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons is the flagship health and beauty brand of AS Watson Group. Please visit www.aswatson.com for more information.
*Campaign Asia-Pacific’s Top 50 Brands survey with 10,000 respondents
across 6 Asian countries
Watsons Hong Kong Website: http://www.watsons.com.hk/
Watsons Hong Kong Facebook: https://www.facebook.com/watsonshongkong/ Watsons Hong Kong Instagram: https://www.instagram.com/hkwatsons/
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