Mandaley AB is a House of Brands including Malina and Soft Goat. The two brands were acquired 2022 by Stella Capital which is the main owner of Mandaley AB. Malina was founded in 2010 by the Swedish fashion designer Malin Ek Andrén. The idea from the start was to make Scandinavian fashion more colorful. Malina has several reputable retailers in several international markets. The brand has also shown increasingly growing sales via Malina’s e-commerce. Soft Goat was founded in 2011 by Stephanie Bergström and Erik Magnusson, where Soft Goat at that time was the first straight direct-to-consumer (”DTC”) brand in Sweden. From the start, the idea was, to provide consumers online with qualitative knitted pieces focusing on cashmere.
| Employees | 27 (24 on RocketReach) |
| Founded | 2022 |
| Address | Birger Jarlsgatan 58, Stockholm, Stockholm County 11429, SE |
| Industry | Retail Apparel and Fashion |
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Mandaley Questions
Torbjörn Ungvall is the CTO of Mandaley.
24 people are employed at Mandaley.
Mandaley is based in Stockholm, Stockholm County.
Top Mandaley Employees
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Tricia Dahlborg
Head of Ecommerce at Mandaley
Stockholm, SE21 -
Anna Fältskog
Wholesale and Retail Director at Mandaley
Stockholm, SE2 -
Erik Hallgren
Head of Supply Chain at Mandaley
Stockholm, SE2 -
Philip Abrahamsson
Group CEO at Mandaley
Stockholm County, Sweden11 -
Jeanette Lindeberg
Head of Accounting at Mandaley
Stockholm, SE1 -
Vendela Lundberg
Online Merchandiser Lead at Mandaley
Stockholm County, Sweden1 -
Tilda Frislund
Growth Marketing Manager at Mandaley
Stockholm, SE1 -
Emma Karlsson
Accountant at Mandaley
Gothenburg, SE1 -
Emma Olsson
Performance Marketer at Mandaley
Stockholm County, Sweden2
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