Management Decisions, Inc. Information

Management Decisions Inc. (MDI) has over 60 years of experience in the market research industry. We provide customized research support and consultation to various organizations, markets, segments and industries; locally, nationally and globally. MDI is a full-service, boutique-style research company. Our predecessor firm, Bisbing Research (BRI) was founded in 1952 by the late Dr. Leonard Bisbing. In 1989, MDI was established to broaden the focus of BRI. The company underwent another change in 2007, when it was acquired by Lesa Bunce. Throughout the years, our commitment to quality data and analysis has remained. We conduct marketing research of all scopes for clients of all sizes. Our collaborative approach allows us to develop a comprehensive, custom made research project for each and every client. From beginning to end, we execute every step with the highest level of professionalism and confidentiality. Our CATI system allows us to provide; sophisticated sample management, quota and disposition reports, reliable recording of the responses, coding and keying of numerical data and instantaneous data tabulation. We use quantitative and qualitative methodologies; descriptive, bivariate and multivariate statistical procedures; various sampling and questionnaire designs; telephone, mail, and computer data collection; which allows efficient data entry and processing and easy-to-understand reports.