Mamalicious Information

At mama;licious, we create purposeful pieces to be loved now and beyond just one season. Our maternity wear has always stood for reliability and comfortability – even in the smallest details. And now, 18 years after we were established, we still deliver important and meaningful fashion in different shapes and sizes. mama;licious is a Danish maternity-wear brand, founded in 2005 as part of the BESTSELLER family. With a finger on the pulse and a clear vision to present products that perfectly join affordable prices and size availability, we offer style-focused pieces that fully cover and embrace mom-life, and provide you with, simple yet important options. Before, During & After is our concept built on a belief and philosophy about extending the life cycle of our garments. Not only do our designs allow you to stay true to your personal style during your pregnancy - but also after and beyond pregnancy. We cater for a rising pregnancy bump – but also past it - without compromising on fit, comfortability, function or quality. So, welcome mama, we got you!