MAMAFRI Competitors

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

At Ergobaby, we are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Similarly, we understand how one professional can transform a team and a company. Our family of companies (Ergobaby, Baby Tula and Belly Bandit) started with one simple idea…to make innovative baby products that support bonding between parents and their children. We understand that it takes a team comprised of talented, caring, innovative people to take that idea and make it real. Our team of sales, marketing, product design/engineering, quality assurance, supply chain, and back office professionals are the Ergonauts who make it happen.

The largest baby brand in all of Europe, Chicco is part of the global Artsana Group, a holistic, innovative lifestyle company that encompasses everything you need to care for all generations of a family, from baby feeding systems to cosmetics to medical supplies. For more than 50 years, Chicco has stood for excellence. Named for founder Pietro Catelli's firstborn son Enrico, the Chicco brand (pronounced "kee-ko") has remained a core brand of the Artsana Group. Pietro Catelli's passion for personal wellness drove him to expand his company to offer a breadth of baby care products that enhance and support the pleasure of raising children from pregnancy to preschool. Chicco is now in more than 120 countries over six continents. Chicco takes the happiness of children seriously. In our Happiness Laboratory, the Osservatorio Chicco in Italy, top researchers and scientists dedicated to the development of children from birth to three years, observe, analyze, and gather data. By understanding babies and what makes them happy when they sleep, eat, and play, Chicco can create products that feed their needs and desires. Drawing on the expertise of parents as well as child educators, Chicco developers blend real-world knowledge with cutting-edge research, discovering the most ideal color of a toy, the perfect shape of a nipple, the best ergonomics of a stroller, or the definitive safety of a baby seat. Dedicated to meeting the vital physical and psychological developmental needs of children in the first three years of life, Chicco collaborates with experts in the medical and scientific fields to ensure each new product is developed in accordance with the latest and best research. With a strong belief that every product must be tried and tested in the field as well as the lab, Chicco works with educators and parents for hands-on, real-world assessments to ensure each innovation meets the specific needs of children in each growth phase.