Mall Media (US) LLC Information

Mall Media (US), formerly CBS Mall Media, is a leading Out-of-Home (OOH) advertising business with over 2,000 Point-of-Purchase Advertising Displays in 200 Shopping Malls nationwide, reaching 91 million Consumers per month The mall is an American social icon. In most communities, it is by far the single most visited public place, drawing a total of over 3 billion visitors annually. 187 million adults (representing 94% of the adult population in the U.S.) visit a shopping mall every month, spending an average of $100 per visit. Driving Purchase Decisions: Engaging......Mall advertising makes sure that your products or services stand out when shoppers are evaluating their purchase decisions. In Context...........9 out of 10 shoppers have seen OOH advertising in the half hour immediately before shopping making mall advertising the last window of influence Cost-Effective......Mall advertising is simply dollar-for-dollar the most cost-effective advertising solution Benefits of Mall Advertising Mall advertising makes sure that your clients products or services stand out when shoppers are evaluating their purchase decisions. Mall advertising is the perfect opportunity to catch shoppers when they have their credit cards or mobile phones in their hands. Mall advertising allows retailers and brands to reach out to this mass audience in the common areas and drive them to their outlets from all points of the mall in order to maximise their share of the available purchasing spend. “The retail point of purchase represents the time and place at which all the elements of the sale - the consumer, the money, and the product - come together” Harvard Business Review