2013 -2016 Senior Brand Manager - Pringles Global Marketing @
2010 -2013 Brand Manager - Keebler Cookies Innovation @
2009 -2010 Senior Associate Marketing Manager @
2008 -2009 Senior Associate Marketing Manager - Walmart Business @
2007 -2008 Associate Marketing Manager @
2006 -2006 Brand Management Intern @
2004 -2005 Senior Associate @
2002 -2004 Associate @
Malcolm Simpson Education
Washington University in St. Louis - Olin Business School
Master of Business Administration (Marketing)
2005-2007
University Of Michigan - Dearborn
Bachelor of Business Administration (Accounting)
1998-2001
Northwestern University 1997-1998
University of Detroit Jesuit High School and Academy 1993-1997
Malcolm Simpson Skills
Customer Journey Mapping
Artificial Intelligence (AI)
Market Segmentation
Brand Storytelling
Relationship Building
Marketing Reporting
Creative Work
Brand Building
Project Management
Strategic Communications
Performance Oriented
Business Planning
Strategic Vision
Change Management
Business Knowledge
Case Studies
Tactical Plans
Calendaring
Product Road Mapping
Product Naming
Presentations
Key Performance Indicators
Interpersonal Communication
Communications Planning
Audience Measurement
Relevance
Abstracting
Keynote
Brand Performance
Creative Briefs
Customer Engagement
Budgeting
Analytical Skills
Advertising Campaigns
Executive Leadership
Integrated Marketing
Cross-functional Team Leadership
Campaign Development
Growth Strategies
Marketing Communications
Resource Allocation
Marketing Budget Management
Return on Investment
Strategic Programs
Digital Marketing
Brand Management
Strategy
Brand Development
Customer Insight
Marketing Strategy
Competitive Analysis
Digital Strategy
Market Planning
Product Development
Malcolm Simpson Summary
Malcolm Simpson, based in Alpharetta, GA, US, is currently a Marketing Consultant at Chick-fil-A Corporate Support Center. Malcolm Simpson brings experience from previous roles at Capital One, Eagles Nest Church, ROCK THE BELLS and InterContinental Hotels Group (IHG®). Malcolm Simpson holds a 2005 - 2007 Master of Business Administration in Marketing @ Washington University in St. Louis - Olin Business School. With a robust skill set that includes Customer Journey Mapping, Artificial Intelligence (AI), Market Segmentation, Brand Storytelling, Relationship Building and more. Malcolm Simpson has 2 emails and 1 mobile phone numbers on RocketReach.
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