Make It Ruby, LLC Information

MakeItRuby.com is an online magazine full of fun "how-to's" and "do-it-yourself" projects for young girls (tween girls) over the age of 7. While the market is full of DIYs crafts for adults and teenagers, there is a void of content catering to young girls with a desire and eagerness to produce some easy projects on their own. From adding sparkle to your clothes to creating accessories for your bedroom, Make It Ruby inspires creativity with economical means. Many of the project's materials can be found in the home or cost an average of $10 or less. Coupled with an easy set of 1-2-3 step directions, the site makes it fun for everyone. At the center of the site is a precocious 11-year old girl named Ruby. Relating to the target demographic, Ruby represents the energy and creativity of young girls in today's market. All of this, combined with the expertise of its founding partners' 60-plus years of professional work in marketing, design, technology and entertainment, provides advertisers and partners with an opportunity to promote their products and services to a dynamic audience.