Make Believe Information

Make Believe is an AI media lab pioneering a new era of interactive, video-native experiences. Based in Venice, California, Make Believe builds “videos that talk back” — responsive media formats that transform passive viewing into active participation. Our work explores how video can adapt in real time to a viewer’s language, age, available time, interests, and curiosity, creating new possibilities across education, coaching, entertainment, storytelling, games, and creator-led experiences. We partner with trusted creators, public figures, studios, and brands to develop safe, authorized, highly personalized digital twins and interactive formats that scale human connection, wisdom, and utility. Founded by YouTube veterans Ben Relles and Margaret Burris, Make Believe brings together expertise in online video, AI, creator partnerships, and emerging media formats to help define what comes next after one-way video.