Makalla Information

Here's why 93% of email signatures suck: No call-to-action - Give people a valuable reason to reply to you, and chances are they will. The signature is just one giant, stupid image - People see enough banner ads. Using an image makes it a hassle to add the sender to their contacts and, if images are turned off, the contact information won't display at all. Broken and/or pointless links - This happens way too often... "Find Us on Facebook!" takes prospects to a non-existent Facebook page or, worse yet, a page that hasn't been updated since G-Dub was in office. Not formatted for mobile - What might look good on a PC turns into a complete mess when viewed on a smartphone or tablet. I could go on, but our time is valuable... I'm fed up with seeing ugly, worthless email signatures that do absolutely nothing to help, and oftentimes hurt, the sender's business goals. Do you have an email signature? If so, how well does it represent you and the way you do business? Shoot me an email with your email signature and I'll give you actionable advice regarding how you can improve its effectiveness to help build your business. I, and your prospects, look forward to hearing from you.