iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision.
iHerb's Shared Values
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
We believe that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We promote optimal health, beauty, vibrant youth, and overall wellness with our products.
We are dedicated to providing 100% natural, whole food proteins that support animal well-being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.
In 1994, Sunfood pioneered the superfood movement into the natural foods space with just a handful of products in San Diego, CA. Why? To challenge the processed food industry’s status quo and dismantle the belief that the use of unnatural ingredients, added sugars and harmful ingredients in products shouldn’t be accepted as normal.
Today, our family-owned and operated business manufactures over 90 SKUs across functional food, supplement and grocery categories. Our commitment to sustainably and responsibly sourcing the highest quality ingredients has been the foundation of our brand, an ethos that has been unchanged after 25 years.
We believe the key to good health, natural energy and long life is diet and nutrition. We believe Mother Nature has provided an abundance of diverse, nutritionally-rich plant based foods that can be sustainably grown and harvested for the benefit of human-kind. We believe in the restorative and healing power of superfoods.
It is our mission to share these superfoods with people seeking a truly natural solution to improve their health and well-being. Along the way, we hope to open more minds to our beliefs by gathering and spreading knowledge on the science behind superfoods, and their wide-ranging health benefits.
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