In the late 80s, Shri Shivratan Agarwal decided to walk his path and create a new identity for himself, this lead to the birth of the brand Bikaji. At the time when the technology to produce Bhujia on a large scale was unthought of, Shri Agarwal successfully laid the foundation of his dream venture. Not only, he ventured across the world to find and co-invent the right technology for producing bhujia; but he also managed to find an easy to remember name for the brand, that would easily connect with the consumers. The name Bikaji is derived from Bika Rao- the founder of Bikaner and Ji, used as a mark of respect in India. Shri Agarwal’s vision was to give the world, a taste of Aslee Parampara. He desired to reach every consumer with authentic Indian taste, that reflects India’s culture and values. Over the years, Bikaji has managed to win hearts across the globe, with its power of ethnic-snacking. Today, Bikaji stands for authentic Indian taste, with diverse products and innovative packaging, adding to its commitment of taking Aslee Indian taste to the world.
MTR Foods stands tall as an Indian heritage brand with over 90 years of serving ethnicity and quality in Indian food. A popular household name today, the brand is synonymous with authentic culinary secrets that have been packaged in modern and easy-to-use formats. With a diverse portfolio of masalas, spices, Ready to Cook and Ready to Eat that encompass all meal occasions, MTR unifies India tastefully by protecting and reproducing recipes that have been handed down over generations from their region of origin, all the while keeping abreast with the evolving palate of India. The journey to being India's premier packaged food company has been marked by a constant focus on innovation excellence and the quick adoption of new technology.
The MTR of today is your "friend in everyday life" and promises to serve the authentic taste of India.
MTR adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.
MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com).
For more information, please visit www.mtrfoods.com
Everest Masala is India’s largest selling spice brand offering more than 45 masala variants in the form both pure and blends. Accepted and appreciated by millions of homes not only all across India but also in over 58 countries across the world extending from USA, UK, Africa, UAE, Singapore to Australia at the other end. Everest Masala has been providing solutions everyday, to mothers, in cooking the tastiest food that suits every diverse palate for more than 50 years!