Maison Advisory Information

Maison Advisory is a boutique strategic consultancy that bridges the gap between high-level boardroom vision and on-the-ground operational execution. Founded by Daniel Maison, the firm draws on over 15 years of operator-led experience to help organizations navigate the complexities of scaling across the African continent. We specialize in building the commercial and regulatory infrastructure required for sustainable growth in diverse markets. Our mandate is to de-risk expansion for international corporates and accelerate investment readiness for high-growth ventures. Our Expertise: We operate at the intersection of Strategy, RegTech, and Operations, focusing on three core pillars: 1. Market Entry & Regulatory Infrastructure We design and execute the landing framework for companies entering East, West, and North Africa. This involves comprehensive market mapping, securing regulatory licenses, establishing local entities, and negotiating channel partnerships with Central Banks and key stakeholders. 2. Venture Support & Deal Flow Serving as an Operating Partner to Venture Capital funds. We embed with portfolio companies to bridge the "execution gap." We help founders transition from early-stage product focus to scalable commercial operations, ensuring readiness for institutional capital. 3. Commercial Turnaround For growth-stage companies facing stagnation. We provide interim executive leadership to restructure commercial teams, optimise unit economics, and realign the organisation for liquidity events or further capital injection. The Methodology: Maison Advisory leverages the "Africa-Grown Blueprint," a proprietary expansion framework developed through real-world execution; from scaling venture-backed platforms to maturity, to leading multi-country rollouts for multinational corporates. Sectors: Fintech, E-Commerce, RegTech, Corporate Incentives. Regions: East Africa, West Africa, Southern Africa & North Africa.