MAGROUND Information

MAGROUND is the leading platform for high-end automotive visual production. Since 2007, we have enabled global brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota and many more to create outstanding marketing visuals for campaigns, product launches, and digital experiences. MAGROUND combines: • Over 1 million real, production-ready locations worldwide • The largest automotive-focused 360° HDRi library • Integrated AI tools directly inside maground.com • Custom AI Enterprise solutions for OEMs, agencies, and production studios With our newly integrated AI features on maground.com, users can upload vehicles, generate variations, adapt seasons and lighting, and develop concepts directly on top of real, copyright-safe locations. For enterprise clients, we develop proprietary AI solutions tailored to automotive workflows. From HDRi generation models to scalable AI-assisted content production systems. We are a technology-driven visual production partner that connects real photography, CGI, and AI into one efficient workflow. With offices worldwide and a global network of over 400 professional photographers, we ensure consistent quality standards while significantly reducing travel, costs, and carbon footprint compared to traditional production methods.