Magnus Information

Magnus protects the equipment that powers foodservice and the brands behind it. We connect equipment expertise with established chain and distribution relationships to deliver cleaning programs for manufacturers, operators and commercial kitchens worldwide. Our business spans three complementary brands and channels. OEM-branded programs Equipment-specific cleaners carrying the name on the machine. These programs help manufacturers reduce cleaning-related downtime and avoidable warranty calls, protect brand reputation and grow recurring aftermarket revenue. For operators, matching the cleaner to the equipment makes product selection simple. Workforce® Our professional in-house brand delivers performance across equipment care and everyday kitchen needs, including pot and pan, floors and hand care. Concentrated and dispenserless solutions help teams reduce cleaning labor, protect equipment and maintain consistent cleaning and sanitizing practices across locations. Basic Brands™ Our retail and direct-to-consumer portfolio brings professional cleaning expertise into the home through products designed for effective, convenient everyday use. From commercial equipment to the kitchen floor to the home, our focus is the same. Make cleaning easier. Protect what matters. Build lasting value. Magnus. Reimagine Clean.