Magic Pencil Information

We’re about business in bold, not business as usual. We help organisations unlock responsible business growth, human connection and sustainable value by building bold brands that take sustainability seriously – delivering results that matter. Our people are thinkers and doers, strategists, designers and communicators. They are experts in Brand Strategy, Creative Branding, Internal Communications, and Corporate & Employer Communications, united by one belief: companies don’t own brands – people do. Our proprietary Magicology™ five-phase process turns insight into ideas – and ideas into brand experiences that scale, inside and out of your business. In complex, regulated markets, we make sustainability real and relevant, help leaders tell sharper stories, and embed the rituals that carry culture beyond the playbook. We work across Healthcare & MedTech, Finance & Professional Services, Public Sector & Institutions, Industry & Innovation, FMCG & D2C, and Sustainability & Impact. From our home in Switzerland, we partner across Europe and beyond – building brands powered by insight, not instinct.