MAF Group Information

MAF Group is a data engineering and AI consultancy. We build analytics implementations, cloud data platforms, and AI solutions for enterprise businesses in regulated industries — Tobacco, Alcohol, Pharma, retail, and public sector. We spent 7+ years as the embedded data engineering partner for a FTSE 100 tobacco multinational, building analytics infrastructure across 80+ markets. We helped Diageo navigate complex GDPR and consent challenges across their digital estate. We've delivered data platforms for John Lewis Financial Services and Lakeland. We also built Measure&Fix — an AI-powered analytics intelligence product that connects to your GA4, BigQuery, ContentSquare, Adobe Analytics, Qualtrics, Snowflake and other digital data sources, automatically analyses them, generates data-driven hypotheses with control vs variant designs, and help to launch experiments and delivers presentation-ready insights in minutes. 10+ years delivering for FTSE 100 businesses across 70+ markets. Partners: Google Cloud Select Partner | Azure | Snowflake | Adobe | Tealium | ObservePoint | Google Marketing Platform DMA Gold Award winner — Predictive AI that reduced churn by 32%. Our services: → Analytics implementations (server-side tagging, consent management) → Google Cloud data platforms enablement (BigQuery, Dataflow, AI, Cloud services) → Azure (AI, Cloud services) → Data pipeline engineering → AI/GenAI applications (LLMs, RAG, agentic AI) → Measure&Fix white-label deployments for enterprise → IT Consulting Get in touch: enquiries@mafgroup.co.uk