MADtech Consulting Information

We are a consulting group obsessed with return on investment. Typically focused on marketing and advertising activities. Often centred on the technology that has been implemented and how it is used. CAPABILITY ASSESSMENTS Technology costs are a significant part of every marketing department’s budget. Your choice of technology is important, but it is rarely which tools you have selected that makes the difference. How it is implemented, integrated and then used are usually the biggest influencers of success. Our Capability Assessment framework is designed to help businesses understand the value that their current setup delivers; what is missing, what needs to change and what should be used differently. SKILL or SCALE Businesses tend to use consultants and agencies for one of two reasons; Skill: they need a particular skill set for a period of time that does not justify hiring a full-time employee or Scale: they need more of a skill set to accelerate. We can help qualify the need, design the role and support the hunt for the right specialist. ARE WE MAD? If you have read this far, there is a good chance you already know where the Madtech name comes from. But if not, Madtech is a term that some people use to describe the convergence of marketing technology (MarTech) with advertising technology (AdTech). MarTech + AdTech = MADTech We can talk about this topic for hours, but we’ll leave that for another time.