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THE MAGIC & LOGIC OF CLIENT EXPERIENCE Since its creation in 2009, MAD has become the leading consulting firm in client experience for premium and luxury brands. It all began with a conviction: the quality of the client experience is a key driver for these brands’ performance. We developed a unique « magic & logic » approach: defining strategies creating inspiring, memorable, differentiating, practical and, above all, commercially efficient experiences. Whatever the sector (fashion, beauty, jewellery and watches, hospitality, …), wherever in the world and for all formats (brand, distributor, department store, mall). Our 40-consultant team, from 7 different nationalities, works with large groups, more confidential Maisons as well as start-ups always seeking for innovation and disruption. To ensure successful client experience strategies and connect brands to their final customers, MAD accompanies its clients in their necessary organization adaptations. Crucial actors of any client experience, MAD puts talents at the core of its approach. On the one hand, MAD Talent, the reference for Executive Search within client experience fields, helps brands constituting their best teams. On the other hand, MAD Academy spreads client experience know-how, from the COMEX to support functions and store managers. MAD’s unique client experience consulting portfolio – combining strategy, organization, recruitment and education – brings concrete answers to the brands’ continuous excellence and performance challenges.