Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.
As a global cosmetics group, like many multinational companies, L'Oreal puts its main focus on talent recruitment on campus, but compared to established multinational companies that already have deep-rooted relationships in China's* universities, it's not an easy task for L'Oreal to recruit talent that it is happy with among its annual graduates.
PRAVANA is a global salon professional hair care and color trailblazer, offering stylists and consumers groundbreaking, cutting edge products that are revolutionizing the hair world, one strand at a time. Its core mission is to deliver unparalleled, high performance beauty solutions to salon professionals and consumers everywhere that are unprecedented and unmatched in both quality and value.
PRAVANA leads the trends with the best-selling ChromaSilk professional hair color line, high-performing hair care & styling products, groundbreaking blonding regimens and more. PRAVANA is responsible for pioneering the creative color trend with the introduction of its long-lasting, vibrant VIVIDS line over 10 years ago, evolving into an award-winning collection of unique shades. Throughout the years, PRAVANA has continually maintained its status as an innovator. PRAVANA goes beyond traditional product creation by redefining hair products, offering beauty solutions that challenge the norms and enhance the basics. With these tools, PRAVANA has taken the reigns in developing the latest hair trends, continuously creating never-before-seen, provocative, inspirational techniques, formulas & look books by the industry’s most prolific stylists. Through literature, imagery and digital presence, PRAVANA has bridged the gap between the professional & mainstream while consistently upholding the authority of the stylist like no brand has done before.
In 2017, PRAVANA was acquired by Henkel and is now headquartered in the world-class #AcademyofHair in Culver City, Calif.