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Madison started back in 1977 as a small bike shop based in West Hampstead, London. Over the last 40 years, the business has transformed itself into the UK’s leading distributor of bicycle parts and accessories with leading brands including Shimano, Park Tool, Kryptonite, Elite, Thule, Vittoria, Maxxis and many more. Register for iceBike* 2027 now at www.icebike.co.uk. Madison supports the Living Wage. Madison also owns several accessory and clothing brands including Madison Clothing, Hump, Aztec, M:Part, Truflo, Nutrak and Arcane BMX parts. Madison created a sister company in 2013 called Sportline which distributes it's in house bicycle brands - Ridgeback, Genesis and Saracen. Madison's strategy is for long term sustainable growth whilst building brand equity throughout the portfolio. To be the best in class for all suppliers and customers. Madison has been privately owned since 2001.

Website http://www.madison.co.uk
Revenue $30.8 million
Employees 662 (147 on RocketReach)
Founded 1977
Phone +44 1908 326032
Technologies
Industry Sporting Goods Manufacturing, Motor Vehicles, Distribution, Manufacturing, Brand Management, Sporting Goods, Bicycles, Cycles, Ski, Motocross, Running, Brand Marketing, Knowledge Of Uk And Irish Markets
Web Rank 2 Million
Keywords Bicycle Distribution, Bike Parts Supplier, Sports Equipment, Running Gear, Outdoor Recreation, Sports Wholesale, Bike Parts Wholesale, Sports Goods Distribution, Action Sports, Athletic Equipment, Cycling Accessories, Motocross Gear, Snowboard Equipment, Running Shoes, Sports Apparel
Competitors Halfords, Evans Cycles, Tredz Bikes, Cycle Republic, Jules B, Chain Reaction, BikeRadar, Decathlon UK, Rutland Cycling, BikeSure +33 more (view full list)
SIC SIC Code 37 Companies, SIC Code 375 Companies
NAICS NAICS Code 3369 Companies, NAICS Code 336 Companies, NAICS Code 33699 Companies, NAICS Code 33 Companies

Madison Questions

The Madison annual revenue was $30.8 million in 2026.

Colin Ferguson is the managing director of Madison.

147 people are employed at Madison.

The NAICS codes for Madison are [3369, 336, 33699, 33].

The SIC codes for Madison are [37, 375].

Top Madison Employees

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