Madison started back in 1977 as a small bike shop based in West Hampstead, London. Over the last 40 years, the business has transformed itself into the UK’s leading distributor of bicycle parts and accessories with leading brands including Shimano, Park Tool, Kryptonite, Elite, Thule, Vittoria, Maxxis and many more. Register for iceBike* 2027 now at www.icebike.co.uk. Madison supports the Living Wage. Madison also owns several accessory and clothing brands including Madison Clothing, Hump, Aztec, M:Part, Truflo, Nutrak and Arcane BMX parts. Madison created a sister company in 2013 called Sportline which distributes it's in house bicycle brands - Ridgeback, Genesis and Saracen. Madison's strategy is for long term sustainable growth whilst building brand equity throughout the portfolio. To be the best in class for all suppliers and customers. Madison has been privately owned since 2001.
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The Madison annual revenue was $30.8 million in 2026.
Colin Ferguson is the managing director of Madison.
147 people are employed at Madison.
The NAICS codes for Madison are [3369, 336, 33699, 33].
The SIC codes for Madison are [37, 375].