MadGENIUS Information

MadGENIUS Creative Fusion is an anomaly in the world of advertising, and we like it that way. In our labs, brand revolutions are launched, potent campaign ideas come to life, media experts propagate the market with your message in innovative ways, and our interactive development team creates websites with a powerful voice that stand out from the crowd. THE METHOD TO OUR MADNESS At MadGENIUS, the 'method to our madness' is something we call Brand Fusion. Brand fusion is a comprehensive, yet streamlined, process designed to make your brand RELEVANT to key audiences. Our integrated creative and media teams accomplish this through four essential tools: --Strategic Calibration --Audience Validation --Creative Ignition --Media Propagation Simply stated, our brand fusion process drills down to the core assets, issues, trends, audiences, influences and best practices surrounding your company or organization. By design, it asks hard questions. The answers and insights to these questions inform all creative work plans and copy strategies, providing the backbone for successful brand development and campaign building. Going through our brand fusion process will strengthen your brand and reveal ways to reach customers you may have never seen before. If you're ready for a solid kick in the brand, we're already lacing up our boots. +Advertising and Public Relations +Business and Marketing Strategies +Media Buying +Graphic Design +Photography +Identity and Branding +Film/Video Production and Editing +Multimedia Development and Design +Web Development and Interactive Design Specialties advertising, public relations, marketing strategy, identity and brand development, web development and interactive design, media buying, graphic design, photography, film/video production and editing, high-end animation, multimedia development and design