MAD//FEST Technology Stack

ALF is a business tool that allows to target prospects more efficiently, and saves time and money by sourcing information that is not readily-available.

UpSellit is a site abandonment platform, providing solutions and insights from the entrance page to checkout.

Adverity DataTap is a media ETL platform with marketing big data integration and harmonization solution with consolidates all user data into one place.

LiveRamp is a cloud-based onboarding application designed to collect, organize and connect customer data to marketing and media platforms.

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points.

Digital Element offers geolocation solution is used by brands to deliver precision targeting.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Ogury’s omniscient mobile data platform gives businesses the tools to harness the power of mobile data.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

MailChimp list management features help users organize and target their list for sending. They automatically remove bounce backs and unsubscribes from their list.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Writing-room and content query API.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Picnic adds fun, engaging interactive features to web pages, mobile devices and apps.

Enterprise A/B and Multivariate Testing