MAD Information

Established in Singapore in 2019, MAD was born from a growing dissatisfaction with the lack of nutritious and flavourful beverage options on the market. Our founders asked, "Why choose between taste and health?" Driven by this, MAD was created to develop beverages that are both delicious and functional, empowering people to make healthier choices without compromise. In 2022, MAD launched its first line of RTD coffees, and the response was overwhelming. Within just a few years, MAD has expanded to over 3,000 stores across Singapore and Malaysia, with rapid growth underway across Southeast Asia. We’re constantly evolving and expanding our product offerings to meet the changing needs of our consumers. Our products are crafted with carefully selected ingredients designed to support gut health, deliver sustained energy, and taste amazing. Feeling good should never mean compromising on flavour. Our goal is bigger than beverages. We’re building a community and movement, focused on healthier choices and better lifestyles. Every product we create reflects our commitment to helping people feel their best, one sip at a time.