macurial Information

macurial gives strategic sales teams a modern account-planning workspace powered by AI. Most account planning still happens across spreadsheets, slide decks, CRM notes and manager reviews that do not connect cleanly to daily execution. That creates a familiar problem: sellers spend time updating plans, managers struggle to coach consistently and leaders do not see revenue risk or opportunity early enough. macurial replaces that fragmented workflow with a structured, collaborative account-planning tool that sellers actually want to use. The platform helps teams plan accounts, understand stakeholders, prioritise action, collaborate with managers and create better visibility across strategic customers. Our current pilot focus is on sales teams with complex buying environments, 20+ sellers and a need for more predictable account growth. The aim is practical: give sellers more time to sell, give managers more time to coach and give revenue leaders more confidence in the accounts that matter most. If your sales team is still planning strategic accounts in static documents, macurial is built to make that work simple, visible and repeatable