MacroActive Information

We are part of a group of impact entrepreneurs in the creator economy who share a common purpose: to help people improve their health and happiness. MacroActive is the engine, agency and community behind the world's elite online coaches. It's a carefully curated group of several hundred coaches in health, fitness and wellness, not tens of thousands, and we throw everything at the ones who do the work. Every coach inside runs their programming, check-ins and client support off a system built around how they coach, so their time goes back to coaching better and growing their brand. Their members get what they want: a personalised programme from the coach they already trust, delivered through that coach's own app. The coach gets what they want: a business that can serve thousands of clients instead of only the ones who can reach their local gym or studio. Coaches don't just run their businesses on MacroActive. They build on it. We take the ideas they've prototyped and harden them into scalable, maintainable systems, properly integrated into their member app, their payments, their data and their community. The coach stays focused on what they're the expert at. None of this runs on hunches. Behind the platform sits 15 years and $220 million of transactional and behavioural data on what actually makes an online coaching business grow. Every coach who joins adds to it, and every coach inside benefits from it. Every week, our coaches get on a call with each other and the people who built the platform to talk openly about what's working right now. Pricing, retention, promotions, ad spend, program design, nothing held back. It's all done under the coach's own brand, with their own app, their own data and their own relationships with their members. Our purpose is to scale the impact of personal trainers, coaches, instructors and athletes.