MacArena Pacheco Email
Sr UX Researcher
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MacArena Pacheco Location
- Mexico City, Mexico
MacArena Pacheco Work
- Sr UX Researcher @ Común (July 2025 - Present)
- UX Researcher @ (February 2022 - July 2025)
- UX Researcher @ (June 2021 - April 2022)
- Product Lead and Researcher @ (January 2021 - May 2021)
- Lead Ux Research @ (April 2020 - January 2021)
- UX Researcher @ (April 2019 - April 2020)
- Project and Product Manager @ (May 2018 - April 2019)
- Project Manager at Procter and Gamble @ FAY PUBLICIDAD (October 2017 - May 2018)
MacArena Pacheco Education
- University of California, Berkeley
Qualitative Research: Design (Implementation and Methods, Professional Program in User Experience)
2020-2020 - Instituto Tecnológico Autónomo de México
TALLER DE UX RESEARCH: METODOS Y ESTRATEGIA PARA INVESTIGAR Y EVALUAR LA EXPERIENCIA DE USUARIO
2019-2019 - Universidad Nacional Autónoma de México
Industrial and Product Design
2009-2014
MacArena Pacheco Skills
- Análisis de datos
- Entrevistas
- Entrevistas con usuarios
- Equipos multidisciplinarios
- Experiencia de usuario
- Gestión de proyectos
- Indagación en contexto
- Investigación
- Investigación UX
- Investigación cualitativa
- Investigación cuantitativa
- Mapas de experiencia
- Pensamiento creativo
- Pruebas de experiencia de usuario
- Resolución creativa de problemas
- Responsabilidad
- Storytelling
- Talleres de equipo
- Visionario estratégico
MacArena Pacheco Summary
- MacArena Pacheco, based in Mexico City, Mexico, is currently a Sr UX Researcher at Común. MacArena Pacheco brings experience from previous roles at Nu, Multiplica and Homie. MacArena Pacheco holds a 2020 - 2020 Qualitative Research: Design in Implementation and Methods, Professional Program in User Experience @ University of California, Berkeley. With a robust skill set that includes Análisis de datos, Entrevistas, Entrevistas con usuarios, Equipos multidisciplinarios, Experiencia de usuario and more.
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