Mac Smith Email & Phone Number
Head of Marketing Analytics @ Carmichael Lynch
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Mac Smith Location
- Minneapolis, MN, US
Mac Smith Work
- 2022 - now Head of Marketing Analytics @
- 2017 - 2022 Analytics Group Director @
- 2015 - 2017 Director of Digital Analytics @
- 2014 - 2015 Director, Analytics @ WCG, a W2O Company
- 2012 - 2014 Manager of Social Intelligence @
- 2011 - 2012 Manager of Campaign Execution and New Channel Development @
- 2008 - 2011 Manager of Store Analysts for Direct Marketing @
- 2006 - 2008 Lead Data Analyst @
- 2004 - 2006 Site Marketing Analyst @
- 2003 - 2004 Database Marketing Analyst @
- 2001 - 2003 Database Remarketing Analyst @
Mac Smith Education
- Bemidji State University
Bachelor of Science (Computer Information Systems)
1997 - 2001 - Bemidji State University
Mac Smith Skills
- Strategy
- Management
- Direct Marketing
- Analytics
- Direct Mail
- Leadership
- Segmentation
- Program Management
- SAS
- CRM
- Marketing
- Loyalty Marketing
- Marketing Strategy
- Social Intelligence
- Sentiment Analysis
- Social CRM
- Social Analytics
- Social Influence
- Social Marketing
- Facebook Marketing
- Customer Insight
- Database Marketing
- SQL
- Unica
- Campaign Effectiveness
- Social Media ROI
- Business Intelligence
- Web Analytics
- Data Warehousing
- Social Listening
- Business Analytics
- Loyalty Programs
- Social Media
- Social Media Measurement
- Microstrategy
Mac Smith Summary
- Mac Smith, based in Minneapolis, MN, US, is currently a Head of Marketing Analytics at Carmichael Lynch. Mac Smith brings experience from previous roles at Carmichael Lynch, Fallon, WCG, a W2O Company and Target. Mac Smith holds a 1997 - 2001 Bachelor of Science in Computer Information Systems @ Bemidji State University. With a robust skill set that includes Strategy, Management, Direct Marketing, Analytics, Direct Mail and more. Mac Smith has 2 emails and 1 mobile phone numbers on RocketReach.
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