Mac Smith's Location
Minneapolis, MN, US
Mac Smith's Work
- Head of Marketing Analytics @ Carmichael Lynch
- Analytics Group Director @ Carmichael Lynch
- Director of Digital Analytics @ Fallon
Mac Smith's Education
- Bemidji State University
Bachelor of Science (Computer Information Systems)
1997 - 2001 - Bemidji State University
Mac Smith's Skills
- Strategy
- Management
- Direct Marketing
- Analytics
- Direct Mail
- Leadership
- Segmentation
- Program Management
- SAS
- CRM
Mac Smith's Summary
Mac Smith, based in Minneapolis, MN, US, is currently a Head of Marketing Analytics at Carmichael Lynch, bringing experience from previous roles at Carmichael Lynch, Fallon, WCG, a W2O Company and Target. Mac Smith holds a 1997 - 2001 Bachelor of Science in Computer Information Systems @ Bemidji State University. With a robust skill set that includes Strategy, Management, Direct Marketing, Analytics, Direct Mail and more, Mac Smith contributes valuable insights to the industry. Mac Smith has 5 emails on RocketReach.
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