Mac Smith Email & Phone Number
Head of Marketing Analytics @ Carmichael Lynch
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Mac Smith Location
- Minneapolis, MN, US
Mac Smith Work
- Head of Marketing Analytics @ (February 2022 - Present)
- Analytics Group Director @ (October 2017 - February 2022)
- Director of Digital Analytics @ (October 2015 - April 2017)
- Director, Analytics @ WCG, a W2O Company (June 2014 - August 2015)
- Manager of Social Intelligence @ (May 2012 - June 2014)
- Manager of Campaign Execution and New Channel Development @ (January 2011 - May 2012)
- Manager of Store Analysts for Direct Marketing @ (October 2008 - January 2011)
- Lead Data Analyst @ (April 2006 - October 2008)
- Site Marketing Analyst @ (February 2004 - April 2006)
- Database Marketing Analyst @ (April 2003 - February 2004)
- Database Remarketing Analyst @ (July 2001 - April 2003)
Mac Smith Education
- Bemidji State University
Bachelor of Science (Computer Information Systems)
1997-2001 - Bemidji State University
Mac Smith Skills
- Strategy
- Management
- Direct Marketing
- Analytics
- Direct Mail
- Leadership
- Segmentation
- Program Management
- SAS
- CRM
- Marketing
- Loyalty Marketing
- Marketing Strategy
- Social Intelligence
- Sentiment Analysis
- Social CRM
- Social Analytics
- Social Influence
- Social Marketing
- Facebook Marketing
- Customer Insight
- Database Marketing
- SQL
- Unica
- Campaign Effectiveness
- Social Media ROI
- Business Intelligence
- Web Analytics
- Data Warehousing
- Social Listening
- Business Analytics
- Loyalty Programs
- Social Media
- Social Media Measurement
- Microstrategy
Mac Smith Summary
- Mac Smith, based in Minneapolis, MN, US, is currently a Head of Marketing Analytics at Carmichael Lynch. Mac Smith brings experience from previous roles at Carmichael Lynch, Fallon, WCG, a W2O Company and Target. Mac Smith holds a 1997 - 2001 Bachelor of Science in Computer Information Systems @ Bemidji State University. With a robust skill set that includes Strategy, Management, Direct Marketing, Analytics, Direct Mail and more. Mac Smith has 2 emails and 1 mobile phone numbers on RocketReach.
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Top Carmichael Lynch Employees
Chris Johnson
Associate Media Director, Programmatic (Contract)
Minneapolis, MN, US
Neil Goodspeed
Chief Media Officer
Saint Paul, MN, US
Mac Smith
Head of Marketing Analytics
Minneapolis, MN, US
Stacy Janicki
Chief Executive Officer
Saint Paul, MN, US
Alissa Anderson
Executive Vice President, Subaru
Minneapolis, MN, US
Hans Hansen
Creative Director
Minneapolis, MN, US
Jennifer Kern
Executive Vice President, Media
Saint Paul, MN, US
Dominique Anzano
Head of Production
Minnetonka, MN, US
Megan Weber
Executive Vice President
Saint Paul, MN, US
Nicole
Vice President
Glen Mills, PA, US
Brynna Aylward
Chief Creative Officer (CCO)
United States
Roman Paluta
CMO
Minneapolis, MN, US
Vicki Oachs
Director of Business Affairs, Integrated Production
Minneapolis, MN, US
Taylor Lord
Group Media Director
Minneapolis, MN, US
Lachlan Badenoch
Chief Strategy Officer
Minneapolis, MN, US
Alan Newbold
Executive Vice President
Saint Paul, MN, US
Courtney Green
Vice President
Saint Paul, MN, US
John Green
Chief Financial Officer and Chief Operating Officer
Saint Paul, MN, US
Diane Dicicco
EVP, PR
Philadelphia, PA, US
Grete Lavrenz
Managing Director | Communications and Marketing
Minneapolis, MN, US
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