MAC Research Information

MAC Research is a full service quantitative research agency, founded in 2018. We combine client-side empathy, full-service research expertise and relevant technology to deliver insights that maximise our clients’ business outcomes and ROI. The Directors at MAC Research have all worked on the client-side (so lots of helpful empathy). Because of this, MAC Research genuinely knows how to provide the 'holy trinity' of top quality, agile & fast and exceptional value for money - a rare combination! Prices are lower (typically 30%+) than other agencies due to the very low overheads model and efficient access to quality online sample. In particular, your cost savings would scale up significantly for multi-country research. Optimisation and predictive techniques such as Choice Based Conjoint, MaxDiff, TURF, Segmentation are often used and now the practical application of AI to large scale qual'-quant' data. Core quantitative research specialisms are: Foundational understanding research (e.g. Usage & Attitudes). Concept, copy, claims, pricing and range optimisation. Brand tracking. Bespoke designing research to clients' unique business problems. In addition, clients love the insights delivered by interactive and predictive (sales, market share, brand equity etc.) dashboards, which offer huge ongoing value for stakeholders throughout the business. We can demonstrate examples and the benefits of these to you. We are hearing that there is more pressure on clients' budgets. Please do get in touch as we are convinced that we can help you get more for less!