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Mac O'Rourke Location
Sydney, NSW, AU
Mac O'Rourke Work
Head of Product and Technology @ (June 2020 - Present)
Head of Operations, Anz @ (December 2016 - March 2020)
Head of Platforms and Data, Anz @ (May 2016 - December 2016)
Head of Trading, UK @ (March 2013 - May 2016)
Trading Manager, UK @ (July 2011 - March 2013)
Ad Operations Manager @ (January 2010 - July 2011)
Online Media Manager @ (May 2008 - November 2009)
Ad Campaign Manager @ (July 2006 - April 2008)
Company Officer and Executive Director @ (March 2002 - September 2003)
Mac O'Rourke Education
University of California - San Diego
Bachelors (Economics)
Mac O'Rourke Skills
Web Analytics
Online Advertising
Digital Marketing
Digital Media
Digital Strategy
Advertising
Trading
Partnerships
Media Buying
Social Media
Demand Side Platform
Yield Management
Online Marketing
Search Engine Marketing Sem
Mobile Marketing
Advertising Operations
Data Analytics
Team Management
Team Leadership
Advertising Sales
Integrated Marketing
Revenue Analysis
Media Planning
New Media
Mobile Advertising
Marketing
Google Analytics
Social Media Marketing
SEM
Email Marketing
Display Advertising
Management
Database Design
Revenue Forecasting
Analytics
Marketing Strategy
Programmatic Media Buying
Search Engine Marketing
Mac O'Rourke Summary
Mac O'Rourke, based in Sydney, NSW, AU, is currently a Head of Product and Technology at Connected Digital. Mac O'Rourke brings experience from previous roles at Amnet Programmatic Experts for Dentsu Aegis Network. Mac O'Rourke holds a Bachelors in Economics @ University of California - San Diego. With a robust skill set that includes Web Analytics, Online Advertising, Digital Marketing, Digital Media, Digital Strategy and more. Mac O'Rourke has 2 emails and 1 mobile phone numbers on RocketReach.
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