M Plus Information

Mplus is a leading European Experience Intelligence Provider. We engineer AI and human expertise together to design, run, and operate customer experience as one integrated system that delivers measurable business growth. AI handles speed. People handle trust. We combine both into a single accountable system that learns from every interaction and is tied directly to our clients’ revenue, margin, and retention. Most companies treat customer experience as a cost to contain. We treat it as an engine for growth. Our Experience Intelligence model unifies CX strategy, in-house AI, and expert-led operations into one closed-loop system, owned end-to-end and built to improve with your data. At the technology core is Graia, our AI company built inside the group on more than 25 years of operational CX knowledge. Because we develop our AI in-house rather than buying off-the-shelf, we keep full control over how it is designed and deployed in live operations. What we run: care, sales, support, retention, and recovery across voice, chat, email, and social, in every channel and language your customers use. The scale behind it: • 25+ years of operational CX experience • 300+ enterprise clients • Operations in 19 countries • 4M+ AI interactions per month • 257M EUR in revenue generated in 2025 Founded in 2007 and headquartered in Zagreb, Mplus operates across Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Slovakia, Romania, Georgia, Turkey, Germany, Spain, South Africa, Czech Republic, Poland, Mauritius, Namibia, Kosovo, Kazakhstan, Hungary, and the UK, serving leading telecom, financial, technology, energy, logistics, and consumer brands. Together, Mplus and Graia form the Experience Intelligence vertical of BOSQAR INVEST. Improve your CX. Transform it with Experience Intelligence.