M-effect Competitors

We build brands that move people and markets through the radical creativity of Truth Well Told™. We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Toldsince our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well. Truth Well Toldunites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

The birthplace of the creative revolution, DDB is built on the belief that emotional advantage creates business advantage. By unlocking emotion, we deliver intimacy at scale and craft ideas that move, people and businesses globally. Because, as Bill Bernbach said, "Unless you feel it, nothing will happen." We are The Emotional Advantage Agency, and we ask a very simple question: Does it Move You?

Y&R is a leading global marketing communications company, with more than 189 offices in 90+ countries. Our job is to Resist the Usual – the mission Y&R was founded on in 1923. We operate as a global boutique; our agencies have the authenticity of their local markets and are empowered to be the best in their market. And at the same time, are unified globally by shared values, resources, and talent. Y&R is a member of WPP, the world’s largest communications services group.