Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food.
The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.
Vibrant Foods is the parent company of the leading South Asian food brands TRS, East End, Cofresh, Fudco, and Everest - each with a rich history and heritage, developed over the past 50 years.
At our core, we are passionate about staying true to our heritage by producing high quality ingredients and products, being consumer-focused, whether that is our traditional South Asian consumers, or mainstream consumers, looking to add vibrancy to their food.
Tasteful Selections® is a pioneer and leader in the baby potato category, known for delivering fresh, flavorful, and convenient solutions for today's consumers. Founded by multi-generational farmers, the brand is rooted in a commitment to quality, consistency, and care – season after season. With a wide range of varietals and packaging options, including conventional and organic, Tasteful Selections® makes it easy to bring fresh, nourishing food to the table. As part of Grimmway Produce Group, Tasteful Selections® grows with purpose – serving customers, supporting its people, and strengthening the communities it calls home.