Lydia Lu's Location
Shanghai, China
Lydia Lu's Work
- Head of Siemens Marketing - Dishcare @ BSH China
- Marketing director -Mainstream Brands @ IHG Hotels & Resorts
- Durex- Innovation and Brand Lead @ Reckit Benckiser India Limited
- Brand Marketing Manager -Sprite @ The Coca-Cola Company
- Brand Development - Hair , North East Asia @ Unilever
- Assistant Brand Manager @ Nestlé
Lydia Lu's Education
- National Taiwan University
BS (Business Administration)
Lydia Lu's Skills
- Product Development
- FMCG
- Brand Equity Development
- Communication Development
- New Product Roll Out
- Brand Developement
- Brand Development
- Brand Management
- Competitive Analysis
- Market Research
Lydia Lu's Summary
Lydia Lu, based in Shanghai, China, is currently a Head of Siemens Marketing - Dishcare at BSH China, bringing experience from previous roles at InterContinental Hotels Group (IHG®), RB, The Coca-Cola Company and Unilever. Lydia Lu holds a BS in Business Administration @ National Taiwan University. With a robust skill set that includes Product Development, FMCG, Brand Equity Development, Communication Development, New Product Roll Out and more, Lydia Lu contributes valuable insights to the industry. Lydia Lu has 1 email on RocketReach.
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