LUXE Information

LUXE is an independent authority and cultural force within South Africa’s luxury hospitality and lifestyle landscape, operating at the intersection of hospitality, media, recognition, strategy, and contemporary luxury culture. Established to celebrate and define excellence across the restaurant, hotel, travel, and luxury sectors, LUXE has evolved into one of the country’s most influential hospitality platforms, shaping industry conversations, elevating exceptional brands, and setting benchmarks for modern hospitality in South Africa. The LUXE ecosystem encompasses the LUXE Awards, LUXE Guide, and LUXE Consulting, collectively operating as a platform for recognition, curation, strategic advisory, and hospitality influence. The LUXE Awards have become one of South Africa’s most respected hospitality recognition platforms, celebrating excellence across restaurants, hotels, bars, culinary talent, guest experience, and luxury lifestyle while reflecting the evolving culture of hospitality and experiential luxury. Through LUXE Consulting, we partner with leading hospitality businesses, luxury brands, hotels, restaurants, and developers to refine operational culture, strengthen market positioning, elevate guest experience, and develop commercially and culturally relevant hospitality strategies aligned with the modern luxury consumer. The LUXE Guide serves as a trusted hospitality and lifestyle publication and curation platform, showcasing some of South Africa’s most exceptional destinations, experiences, and brands to an affluent and experience-driven audience. Today, LUXE is recognised not only for celebrating hospitality excellence, but for helping shape how luxury hospitality is experienced, perceived, positioned, and defined within South Africa.