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Parachute makes premium quality home essentials to enhance your life. We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best.

It all started with a great bed. Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live. While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.

Made Different. Sleep Better at Night. At Boll & Branch, we don’t make bedding like everyone else—we make it better. We prioritize thread quality, not thread count. We use the finest 100% organic materials, never compromising. We do things the right way, always caring about the impact we have on people and the world. From day one, we’ve committed to partnering and honoring artisans and farmers who are valued for their knowledge and expertise—we ensure they are paid fairly, they are treated fairly, they work at will, and they are adults. Working for the Boll & Branch Dream Team means you also believe in our ongoing mission and core value of doing right by people and the world. Because of the high standards we hold, we are proud to have been the first-ever Fair Trade Certified™ bedding company when we launched, and remain pioneers of innovation in luxury organic cotton. Our difference makes a difference, so you can sleep better at night.