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LUX is a strategic creative agency on a mission to ‘Create A Difference’ – and that’s more than just a tagline. It’s embodied in everything we do, combining creativity with responsibility, insight with action, and innovation with integrity. Working across brand strategy, design, PR, social media and content production, we help brands and organisations drive meaningful change – the kind that shapes behaviours, lifestyles and cultures for the better. Our approach is built on deep insight, being commercially minded and a genuine commitment to delivering results that matter. Whether we’re building brands for savvy consumers, launching products that cut through the noise, or creating campaigns that change behaviour at scale, we bring strategic thinking and creative excellence to every brief. We may be smaller than some, but we have a mighty mindset – always learning, evolving, and creating a difference where it matters most.

LUX Questions

The LUX annual revenue was $13 million in 2026.

Alice Will is the Executive Director: Strategy and Creative of LUX.

12 people are employed at LUX.

The NAICS codes for LUX are [541, 5418, 541810, 54, 54181].

The SIC codes for LUX are [73, 731].

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