Lustre Information

Lustre is a women-led strategic branding and creative agency partnering with enterprise and emerging brands at pivotal moments of opportunity. Our clients are often preparing for their next chapter whether that means expanding into new markets, modernizing their brand, entering retail, or building cohesion across customer touch points. We partner closely with internal teams to refine positioning, elevate visual identity, and create the systems that support long-term growth. Our services include brand strategy, visual identity, positioning, eCommerce, and packaging design, as well as ongoing creative retainers. We also offer photography, videography, and messaging to help brands bring their vision to life with consistency, clarity, and impact. With over ten years of experience, 200+ client partnerships, and more than 80 branding engagements, Lustre brings a deeply experienced, senior-led approach to every collaboration. We’re known for our collaborative process, thoughtful problem solving, and for building brands that don’t just look better - they perform better. Recent Client Success: • Evolved brand identity and digital ecosystem for a global swimwear brand, supporting 20% YoY growth and expansion into a second portfolio brand • Developed full brand world, packaging, and go-to-market creative for a functional beverage brand that gained national distribution and raised $37M • Created photography guidelines and social content systems for a global coffee brand, driving a 20× increase in social engagement • Led eCommerce refresh for fitness brand with fashion and tech offerings, contributing to +39% growth in gross sales and measurable revenue lift within 3 months • Refreshed brand identity, product storytelling, and eCommerce for a wellness CPG brand now selling nationwide at retailers like Target • Repositioned branding for a global beauty portfolio brand, enabling expansion into Ulta Beauty