Founded in 2001, Luster Premium White is the #1 premium tooth whitening brand offering a full line of teeth whitening products to meet consumer needs. With ties to over 200 dental practices across the U.S., Luster Premium White combines cutting-edge dental innovation with an eye to the consumer market. From intense whitening kits, daily whitening toothpastes, and instant whitening mouth rinse and toothpastes, Luster is pioneering new trends in the tooth whitening category. The brand continues to innovate on new safe and effective whitening products, and has received countless awards for its efforts, including Allure's Beauty Breakthrough Award and the Real Simple Best Whitening Toothpaste Award. The brand currently has retail distribution in over 30,000 stores across the US and Canada, and continues to grow domestically and abroad.
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The Luster Premium White (Dentovations Inc.) annual revenue was $5 million in 2026.
Luster Premium White (Dentovations Inc.) is based in Louisville, Colorado.
The NAICS codes for Luster Premium White (Dentovations Inc.) are [339, 33].
The SIC codes for Luster Premium White (Dentovations Inc.) are [384, 38].