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Lurpak is the number one butter and spreadable brand in volume and worth £295m in value[2] with Spreadable growing by 9.5% volume and 1.4% value. Lurpak brand loyalty value is the highest in the BSM category and growing 7.2% YOY[3]. The Arla UK business is focused on growing the business through the launch of product innovations. In 2016 it has launched Arla BOB - fat-free milk that tastes like semi-skimmed, Arla skyr yogurt drinks and Arla Protein Snack Pots.

Lurpak Questions

The NAICS codes for Lurpak are [722, 72].

The SIC codes for Lurpak are [58, 581].

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