Luminar Information

Luminar is the premier analytics insights provider that is changing the way brands currently target the U.S. Hispanic consumer. Leveraging its cutting-edge technology, Luminar unlocks “big data” and develops predictable models that reflect the behaviors and attitudes of today’s Hispanic consumers across a wide range of vertical categories. The company’s extensive data can empower Fortune 500 brands looking to increase Hispanic retention through programs that are targeted, insightful, and most importantly, relevant. In an effort to help brands make key strategic decisions based on these insights, Luminar uses proprietary analytical modeling technology and expansive data processing tools focused exclusively on the Hispanic market. Luminar is led by an executive team with widespread and diverse experience in analytics, technology, marketing, and interactive media. The company is a unit of Entravision Communications Corporation, a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States.