Lumen Commerce Information

Lumen Commerce helps retailers and brands turn e-commerce complexity into profitable growth. We pair clear strategy with rapid execution across ecommerce strategy, operations, tech stack and platform, digital marketing, CRM / CDP & loyalty, SEO & GEO, Conversion Rate Optimisation and UX, marketplaces, practical application of AI and BI / analytics. Our services range from ongoing support and leadership, through specific project management, consultancy growth sprints and rapid audits. What makes us different - Real-world P&L and trading experience - Rapid, objective-based rollouts - Hands-on delivery - Vendor-agnostic Core services - Strategy Development and Ecommerce Leadership - Replatforming & Architecture Optimisation: Discovery, Vendor Selection, RFPs, Systems Integrator Governance, Headless / BigCommerce / SFCC / Shopify and Adobe Commerce - CRM, CDP & Loyalty: Lifecycle Design, Segmentation, Triggers and Experimentation (e.g. Bloomreach, Klaviyo, Yotpo) - Digital / Performance Marketing: PPC and Shopping, SEO / GEO, Paid Social, Feed Management, Affiliate Marketing - Conversion Rate Optimisation and User Experience: A/B Testing, Session Monitoring, Competitive Benchmarking, Customer Surveys - Marketplaces & B2B2C: Channel Strategy, Merchandising and Ranging, Pricing and Operations & Channel Management Platforms (e.g., Channel Advisor/Rithum), Amazon. Helium10 - Practical Application of AI - BI & Analytics: KPI frameworks, Dashboards, Forecasting and Attribution Real-World Experience Principal Consultant Mike Berry has spent over 20 years leading e-commerce and marketing teams, taking underperforming channels to profitable growth. How We Engage - Ongoing Support / Outsourcing / Fractional Leadership - Objective-based Ecommerce Sprints - Project Management - Audits Message us here on LinkedIn to start today with a no obligation chat.