Luisa Paton's Location
Sydney, NSW, AU
Luisa Paton's Work
- Head of Strategy and Insight @ JOY.
- Head of Media and Insight @ JOY.
- Head of Insights @ ZenithOptimedia Australia
- Business and Strategy Director @ ZenithOptimedia Australia
- Course Leader and Lecturer - Media Strategy @ AdSchool
Luisa Paton's Education
- University of Technology, Sydney
Bachelor of Arts in Social Sciences, major in Social Research
1995 - 1997
Luisa Paton's Skills
- Consumer Insight
- Media Strategy
- Qualitative Research
- Quantitative Research
- Data Analysis
- Channel Planning
- AdSchool Course Teacher
- Digital Marketing
- Digital Media
- Digital Strategy
Luisa Paton's Summary
Luisa Paton, based in Sydney, NSW, AU, is currently a Head of Strategy and Insight at JOY., bringing experience from previous roles at Joy Agency, ZenithOptimedia Australia and AdSchool. Luisa Paton holds a 1995 - 1997 Bachelor of Arts in Social Sciences, major in Social Research @ University of Technology, Sydney. With a robust skill set that includes Consumer Insight, Media Strategy, Qualitative Research, Quantitative Research, Data Analysis and more, Luisa Paton contributes valuable insights to the industry.
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